Lucid Motors: Compromise Nothing
In a world full of mediocre EVs burdened by trade-offs (long range or performance, comfort or design, spaciousness or agility), Lucid Motors strives to redefine EVs as cars without compromises. To help us tell this story, we mixed gorgeous running shots of their luxurious cars with iconic archival footage of all-time greats who changed the world by dreaming further, working harder, and never settling for the status quo.